CENTRAL CHRISTIAN COLLEGE OF KANSAS
JOB DESCRIPTION: DIRECTOR OF MARKETING &
COMMUNICATIONS
Department: Advancement

Direct Supervisor: Chief Advancement Officer

Effective Date: Immediate

Status: Full-time (12 months), Exempt

Location: McPherson, KS

Job Summary
The incumbent is responsible for planning, developing, and executing the College’s marketing,
communication, and public relations efforts. This position requires a significant proficiency for decision-
making and time management, working directly with all levels of the campus community, while operating
with a high degree of autonomy. The incumbent will manage a broad range of digital marketing and
communications efforts, including internet, social media, search engine optimization, and digital media,
as well as designing and producing print and collateral materials.

Qualifications

Bachelor’s degree in public relations, marketing, donor relations, or related field

One to three years of experience in related field, or combination of education and experience

commensurate with the requirements of this position

Ability to effectively communicate, orally and in writing, with diverse audiences, in a professional

manner

Proficiency in standard office software applications

Expertise in graphic design, website management, social media management/digital marketing,

and event promotion

Essential Responsibilities:

Plans, develops, schedules, executes, and evaluates targeted, cross-channel communication

and advertising campaigns, strategies, tools, and tactics to meet college recruitment, donor

relations, and communications objectives.

Coordinates marketing efforts with external vendors and consultants.

Promotes and maintains the College’s presence on social media, other relevant digital

platforms, as well as traditional advertising and communication channels such as radio,

newspaper, and television. Manages and maintains high-quality content, brand equity,

display standards, and usage guidelines.

Writes and edits college publications, promotional materials, and news releases.

Continually evaluates marketing and advertising results and implements strategies to

consistently improve.

Provides expertise on current and emerging digital trends, best practices, and technologies.

Investigates and understands the various digital platforms used by each of the college’s key

target audiences, provides recommendations for integration into college communication

practices, and ensures messages are customized, formatted, and delivered optimally.

Analyzes, reviews, and reports on the effectiveness of campaigns in an effort to maximize

results.

Monitors marketing budget to ensure effective use of funds.

Provides support for divisional and college-wide events and activities as needed.

Manages the College’s website(s).

Supports those who represent the College to the public by assisting with presentation

development and related written materials.

Develops project timelines, effectively communicates with stakeholders and manages project

elements to meet deadlines.

Acts as photographer/videographer for the College, shooting, editing and publishing photos

and videos that can be used on the official College website, social media sites, in print

publications and advertising. Contributes to the College ’s database of pictures and videos for

use in various promotional materials.

Serves as the liaison to outside community groups and point of contact in the case of a College

emergency or crises.

Performs other related duties as assigned.

Notice of Non-Discrimination
The College does not discriminate on the basis of race, color, national origin, sex, age, disability, political

affiliation, marital status, parental status, or military or veteran status. As a Christian college, affiliated

with the Free Methodist Church of North America, the College asserts its right to employ persons who

subscribe to the intent, mission, Statement of Faith, and Core Values of the College, as well as the lifestyle

expectations as articulated in the Policies and Procedures Manual.